Tanya Lochner, Business Coach.
I’m a business and success strategist and I have help entrepreneurs to really bring their passions in life. So it’s really helping them figure out a strategy. The planning, staying motivated and getting things done.
I use my background in psychology and also my 16 years in the corporate Finance industry to really bring all those different elements together.
The psychological side is something that a lot of people don’t take into account when it comes to running a business. It’s been really fun implementing that to really support people in understanding who they are and how they can really create a business around that.
They really can have an impact in the world to get more clients and really create that freedom lifestyle and flexibility that they are reaching for.
Finding Your Strengths
The most common way I help people is to teach them how to get to know themselves a little bit. It’s actually making a list of things that you really enjoy. What you like, what you don’t like etc.
I tell people to go back to when they were younger. As we grow older we buy into the story of, you know you’ve gotta work hard, you’ve gotta work, which is actually counter-productive.
They are encouraged to go back to when they had dreams about what they wanted to do. It might not look exactly the same way today but just to give you a sort of a starting point. From there we find that starts opening up things and giving clarity as to what this possible business idea could look like.
Julian: A big part of it, would you agree, is switching off some of the programming that you’ve had. Instead moving towards your strengths. Also not worrying so much about the things that you can’t do and just focusing on what you’ve got there to work with.
Tanya: Absolutely, so the first step is always awareness. It starts with becoming aware of where, am I, where do I want to get to. And finally, what’s the gap that we need to cross? Only then, you can start working out a plan.
A lot of people don’t start or don’t take that stage because they don’t have a clear plan. They don’t even know what they want to work towards. They just learned that they’re unhappy or they want something different.
Clarity Emerges Through Action
They just feel overwhelmed. So it’s really about getting clear and just giving over to clarity. All that takes is a bit of reflection on that. It may involve sitting down and writing out a couple of ideas. That will help you get clarity.
I find so many people are stuck because the way to get clarity is to take action. The reality is if we aim to start taking action, the result will often be clarity.
Julian: Its like the expression, “analysis paralysis” where people feel like they’ve got to have everything perfect. It just stops them from doing anything. Imperfect action is often what’s required because it just gets the wheels in motion.
Tanya: Absolutely and people get stuck in that overthinking. Let’s say somebody wants to start their business. They get caught up with making the “perfect” marketing plan. They’re pre-occupied with making it perfect. They feel like they have got to have all the clients lined. Then all these systems have to be in place and on and on it goes. They just get stuck in this process.
Julian: Yes, I definitely can relate to that feeling. On the flip side of that sometimes I under think things too much. So you’ve got to find the balance somewhere.
Tanya: I think its important to accept who you are and what type of person you are. If you are the kind of person that can jump into things and just try new things, then that’s where you are. If you can embrace that side rather than feel like you should learn to plan a little bit more, then that will work better for you.
I like the words of Dr. John Demartini, when he says;
find your highest inspired actions
The things that you really enjoy and then you can delegate the rest.
I notice that not everybody is at that place, but the point is, if you can start getting clear on your area of strength, then later on as you start building your business you will find that more creative, spur of the moment inspiration.
Julian: Okay, let’s go back to before you decided to go out on your own. Did you have to find a lot of new clients? What are the sort of things, you had to do to start getting a bit of momentum out there?
Tanya: I did what most entrepreneurs did. I thought I first needed to build the website. I tried to build my own website because of course I wanted to DIY everything.
I found one of the the easiest ways to actually market to a potential client base is to build an email list. The problem with social media is that you’ve got to be super consistent and very active. You’ve got to put a lot at it out there to really get that return on investment of time.
If you can have a steady email list, then you can start nurturing and building that relationship. They can’t get that relationship from anybody else but you as the individual. So that’s where your strength lies.
What I focused on as, I actually worked towards doing an online summit. In that online summit, I got a whole bunch of experts together, they helped me market the event and I actually grew my email list by about 700 people. It also gave me really great network of other experts who could refer potential clients to me and I could refer to them and so that really helped me.
Julian: Wonderful some great information, thanks so much, Bye